Motivity came from my own struggles as a small business owner. As an entrepreneur, I found myself juggling multiple projects at once – in my construction and service businesses. My teams were spread out and often in the field (architects, foreman, subcontractors). Communication and alignment were critical but no time for emails or phone calls.
We were all moving constantly, so mobile became our medium – mainly group texting. But messaging was never enough: unanswered requests, misunderstood priorities, unclear ownership and missed deadlines. We tested task management tools, but they were too complicated – built for the office, not the field.
Finally, it hit me. For teams on the move, the options are either too simple or too complex. We’re missing a tool that provides structure and accountability, while keeping the simplicity and flexibility of texting. The rest is history.